However, the iconic ‘ace of spades’ logo was only introduced in 1970, following the victory of Michele Dancelli at Milano-Sanremo – the first Italian to do so for 17 years, and the first on a Colnago. Add the i from ‘liberata’ and you get ‘Wilier.’ As with all anacronyms, it’s not perfect, but it demonstrates the intricate connection between nationalism and Italy through their bicycles.Ĭolnago is a family name, and the history of how they came to be the behemoth they are today is too long for this piece, but Ernesto Colnago has been linked to his creation since the beginning in 1954. The ”W’ itself was a result of a patriotic phrase, ‘W l’Italia, liberata e redenta’, or ‘Long Live Italy, liberated and redeemed.’ As you’ve no doubt noticed, the first letters of each of these words (ignore the ‘l’ in front if Italia) are as follows – W, i, l, e, r. This is also why there are a great many pictures of roads daubed with graffiti such as ‘W Fausto’ or ‘W Pantani’. Wilier is a case in point – Wilier should really be written W.I.L.I.E.R., as it is an an anacronym – it is derived from the fact Italians use the letter ‘W’ as an abbreviation for viva, as in ‘long live’, hence the symbology of the ‘WW’ signs held up following the death of Wouter Weylandt at the 2011 Giro holding a deeper meaning then first appearances give. The Italian’s love their country, and their bicycles are an extension of themselves, rather then just sterile implements designed in factories.
Still, there are more interesting tales to be told. Pinarello, for instance, is a family name, and the logo is a stylised ‘P’. How then, did they concoct this moniker? Of course, some are just family names, and some have logo’s that are fairly dull. For example, Cervelo is Canadian, but Cervelo clearly isn’t a Canadian word. Unfortunately with limited staff, and difficult communication (Giant staff working from home) has made things much slower than usual.Where does your bike name derive from? Probably not a question you have asked yourself, but an entertaining one nonetheless. We will continue to work with you and Giant Bicycles to resolve the issues you are having with your bicycle. Everyone, manufactures, dealers, distributors are all short staffed during Covid. They have been taking much longer to get back to us on warranty claims than usual. We did followup with Giant Bicycles multiple times. The ultimate solution is out of our control, we implement what they tell us to. Unfortunately this does require trying various solutions until all have been exhausted. They do not want t o replace the bike until all of the possible issues have been investigated.
We are required by the manufacturer to fix problems in the order they require for warranty service. We returned it to you, and it was working better, but didn't completely resolve the issue. We have worked with Giant Bicycles (the manufacturer of your bicycle) to get your bike fixed. A bike you bought elsewhere, has had warranty issues. The bike we sold you has not had any problems according to you. David, we apologize for all of the problems you are having on your bike.
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